"For us, innovation is the foundation of our business; everything else is built on top of it."
- Alex Zelensky, CEO & founder
We believe that in high-value industries like iGaming and affiliate marketing, continuous innovation isn't a feature — it's the minimum operational requirement to stay relevant.
While most platforms rely on manual stat exports and retroactive analysis, we engineered Scaleo to process player data instantly with real-time insights. Innovation at Scaleo isn't something we market — it's how we operate. We created a platform where operators get access to tools that their competitors don't even know exist.
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In 2018, Scaleo was founded by software developers after a decade of experience in the industry. -
In 2020, we rebuilt from scratch with a brand-new interface and modular architecture in mind. -
In 2022, we rolled out deep customizations tailored to iGaming, eCommerce, and Finance verticals. -
Since 2024 growing rapidly, with new granular commission logic and operator-level reporting dashboards.
Leadership Team
The people behind the platform.
Scaleo is led by a team with deep roots in iGaming, performance marketing, SaaS, and distributed systems engineering — people who have operated inside the problems they're solving.
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Senior executive with 18+ years of expertise in iGaming and performance marketing. Alex led development of multiple technology products recognized in the INC500 for three consecutive years (2009–2011). His background combines deep technical understanding with hands-on experience in building scalable performance systems. He founded Scaleo to build a more reliable affiliate tracking infrastructure — engineered by operators and technologists, not marketers. -
With over 15 years of experience in sales leadership, product commercialization, and performance-driven growth, Denis leads Scaleo’s global revenue strategy, sales operations, and market expansion initiatives. He specializes in translating complex affiliate infrastructure into measurable commercial outcomes. Denis is known for building high-performance teams that align product capability with real-world client demands. -
With 15+ years of experience and a track record of driving long-term results in the tech and gaming sectors, Artur provides the strategic oversight necessary to navigate high-stakes, performance-driven environments. He is an expert in global market penetration, combining operational leadership with a disruptive creative instinct. Artur’s focus is on aligning complex go-to-market strategies with the human-centric leadership required to sustain high growth. -
With 10+ years of expertise, Andriy is one of the key architects behind Scaleo’s engine. Specializing in distributed systems, cloud infrastructure, and scalable backend development — with hands-on expertise in Go, AWS, GCP, and Kubernetes — he ensures the platform performs reliably under high-volume, real-time affiliate traffic. -
With over 20 years of experience in global gaming ecosystems and venture growth, Jeffrey has played a key role in scaling internationally recognized gaming and fintech brands. Having led expansion strategies for companies such as DraftKings, PokerStars, and the World Poker Tour, he brings strategic oversight in global positioning, partnerships, and market acceleration. As a board member and advisor to Scaleo, Jeffrey provides guidance on long-term product direction, industry positioning, and strategic growth initiatives within performance-driven gaming markets. -
With over 17 years of leadership experience in Data & Analytics, Vlad brings deep expertise in AI-driven solutions and scaling analytics functions across the iGaming sector. As a former executive at 888 and Flutter, he built and led global data teams, delivering analytics and AI products that drove major commercial impact, including contributions measured in the hundreds of millions of EBITDA. His background combines strategic leadership, operational scale, and a strong track record of turning data into business growth in regulated markets. As an advisor to Scaleo, Vlad helps shape the company’s AI strategy, bringing a data-driven perspective to innovation, product direction, and long-term growth.
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We listen to our customers. We're flexible.
Product RoadmapAt Scaleo, your needs won’t be brushed aside. We understand that every business is unique, and we strive to customize our solutions to meet the specific needs of each client and even build custom features on demand.
We have a public Product Roadmap where you can suggest new features and improvements for Scaleo as well as vote for existing ideas to help us prioritize them.
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We relentlessly improve our software.
Release NotesWe pride ourselves on being a fast-growing product company. By continually developing new features and integrations for our software, we are able to stay ahead of the curve and provide solutions that are truly innovative and forward-thinking.
Check out Scaleo's release notes for our latest product updates.
What we stand for
We love these principles. We live by these principles.
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Put our customers firstOur customers always come first. Our focus is to provide value to those who rely on Scaleo.
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Build trust with transparencyWe communicate with our team, customers, and partners in a clear, timely, and open manner.
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Focus on what mattersOur product helps teams focus on the task at hand. We believe that focus leads to productivity and productivity leads to success.
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Work with respectWe are open, accepting, and tolerant. And we evaluate success not only in terms of profits, but also in terms of contributions to all stakeholders.
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Be bold and move fastWe pursue big goals by prioritizing wisely, making quick decisions and producing incremental change.
By the numbers
Global footprint
From traffic and conversions to partner programs worldwide — a quick look at the scale our infrastructure handles every day.
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Clicks tracked per month
2B+
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Partner payouts per month
€14M
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Industry awards this year
6+
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Markets we operate in
20+
See how Scaleo works for your business.
Talk to a product expert.